Marvel's Captain America: Civil War L to R: War Machine/James Rhodes (Don Cheadle) and Iron Man/Tony. Sure, lots of people will be happy to just show up and watch a good ol' cage match between superheroes but context goes a long way toward making us remember and invest more in the conflict, because we grasp the story around it. Something tips those scales, however, and just as it was important for Batman v Superman to firmly establish the basic foundations of the conflict between the Caped Crusader and the Man of Steel, so too did Marvel need to give us more explanation of why a clearly major battle is raging between Captain America and Iron Man. Yes, yes, fans of the comics knew what it was about, but average mainstream viewers only have the general background that these characters have had some minor personality conflicts in the past yet managed to overcome them for the greater good of humanity, eventually all becoming good friends. While the first Captain America: Civil War trailer was primarily subtext and hints, it didn't really establish what sets off an actual "war" between two groups of Avengers. That, my friends, is one heckuva great trailer.
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